New customers are the lifeblood of any business and to attract a consistent flow of prospects, it requires a well-designed fence company marketing strategy. As a business owner, you might feel overwhelmed when it comes to the options available.
Is SEO or PPC the way to go? What about email marketing? Is your website optimized for lead conversions? There are many questions and rightfully so. It can be very confusing, especially when a business might be new to the concept of online marketing.
Today, a business needs to have a presence online, and more specifically, Google, if they want to succeed. It’s the top source for generating local fencing leads that have a need and desire to hire and one that is highly scalable, leading to significant business growth.
It would be very easy for us to simply advise you to contact us and let us run your online marketing campaign. After all, that’s what we do – and we do it well. But, we feel it’s important to help educate local fence companies about the different components and strategies that work together to create a complete fence company marketing campaign that delivers results.
We are going to highlight a few tips that you can further explore, all of which will help you market your fence company online. These are also the fundamentals we use when we take on a new fence company marketing client. Let’s take a look at what they are and why they contribute to delivering excellent results.
1. Google My Business Optimization: Fence Company SEO Begins Here
Optimizing your Google My Business listing to align with the fence company SEO objective is very important. The information about your business that is listed within that profile is the data that Google’s local search algorithm pulls from when displaying the results in its Maps results.
There is basic information that is very straightforward, like your business hours, address, and contact details, but the business description is where the SEO-impact occurs. If you simply write a description without understanding how to optimize it for the correct keywords it might look great in terms of explaining your business, but it’s not going to help attract eyeballs in Google’s search results because it won’t receive much organic visibility.
Our team of fence company search engine optimization experts analyzes your current GMB profile and makes slight optimization changes according to what keywords we are targeting related to the services your fancy company offers and what geographical locations you provide these services in.
Once your Google My Business profile is optimized we focus on attracting fence company Google Reviews from your past customers. Google’s algorithm takes both the number of reviews and the average star rating into consideration.
Not only do they directly impact your ranking potential within Google Maps, but they also help attract potential leads to your business. Take a look at the Google Maps results for any industry. The reviews are a prominent part of the listing, and you are automatically drawn to the listings with the greatest number of reviews, even if they are not in the top listing position.
If you have a database of past customers we can roll out a very simple automated sequence to ask them for a review and follow up until those reviews are secured. Then, moving forward, all of your customers will be asked to leave a review right after the job is completed. This timely request leads to a higher success rate, further helping to strengthen your Google My Business profile.
2. Fence Company Google Local Services Ads for Instant Leads and Customers
When we take on a new fence company marketing client our goal is to deliver fast results. The sooner we can accomplish a strong ROI, the faster we can scale the campaign and generate more customers.
Google Ads, and more specifically, Local Services ads, allows us to quickly drive inbound local customer leads. The premises of Local Services ads are very similar to regular Google pay-per-click ads – you bid on specific keywords, but instead of bidding on a cost-per-click basis, you are charged per lead.
Where this fence company local marketing format differs the most is what happens post-click. Rather than being redirected to a destination URL, the potential customer sent to your business as an inbound lead, specifically asking to be connected to your fence company instantly.
On a desktop, it comes in as a more traditional lead submit, but on mobile, the customer is also presented with the option to be connected to your business via a phone call.
As you can imagine, you are going to convert this type of lead at a much higher rate because they are reaching out asking to speak to your fence company immediately. We are also able to generate more leads using this format by eliminating the “fall out” that will naturally occur when someone is sent to a landing page. Not everyone is going to submit for more information.
Google’s Local Services ads can produce an incredible amount of inbound leads ready to hire your fencing company. You have to make sure you answer the calls and reply to the information requests immediately – the sooner you speak to these warm leads the more you will close.
The inbound phone calls and information requests are all managed through a mobile application. It’s convenient and very easy to manage. Our team of fence company marketing strategists will train you on how to manage your inbound fencing leads using the application.
Using our bidding and optimization strategies we drive the cost-per-lead down over time. Not all service industries can take advantage of this Google Ads format, but fencing companies can, and we can also leverage Google Guaranteed to attract more local business.
Google Guaranteed protects consumers that hire your business for up to the total cost of the service. It’s a confidence booster you can extend that can set you apart from the local competition.
3. Professional Fence Company Website Design Built to Convert Leads
Imagine spending a lot of time, money, and resources of driving traffic to your website only to learn they aren’t converting into leads because of its poorly designed navigation or a layout that provided a poor user experience?
Sadly we see many campaigns just focus on traffic numbers and keyword rankings, failing to even consider the fence company website. This is a major oversight and it can result in wasted advertising dollars and missed opportunities.
Before running a single dollar of ad-spend through Google Ads or working on your on-page SEO by optimizing your Google My Business profile or doing off-site work like link building, we make sure that your fence company web design is optimized to convert the traffic we generate through the various SEO and PPC campaigns.
We not only focus on aesthetics, creating a visually appealing design, and one that’s simple to navigate and allows your potential customers to find your contact information effortlessly and find answers to their questions, but also the performance of your website.
Google’s local algorithm favors fast-loading websites and their pay-per-click Quality Score metric considers website performance. By addressing these issues and fixing them prior, we can drive faster results at a more affordable customer acquisition cost.
Final Thoughts
While these are very basic fence company marketing tips, every successful online marketing campaign starts with a solid foundation. Building the proper groundwork allows us to collect data and make changes that not only increase the volume of fence customer leads but also decrease the cost-per-lead, ultimately reducing your customer acquisition cost.
Our team of fence company marketing experts understands the ins and outs of not only online marketing, but the fencing industry as well. From small residential jobs to large commercial bids – the advantage we bring to the table over other agencies is that we understand your industry.
Fence companies are the only clients we work with. This knowledge combined with our marketing expertise allows us to design campaigns that work specifically to attract new fence customers.
There are no universal cookie-cutter strategies that will work the same for every local service industry. The strategies used to generate fencing leads are completely different than what would be implemented to attract patients for a local dental office.
You don’t clean teeth – you are a fence company. So, if you want to learn how we can take our years of experience and full understanding of your industry to help you grow, contact us for a consultation. It’s complimentary free and our fence company marketing team will be more than happy to evaluate your current online presence and identify areas where we can help make an immediate impact on your business.
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